Building a Culture of Safety: A Strategic Imperative for Every Jobsite


At ClickSafety, we believe safety is more than compliance—it’s a mindset. A strong safety culture protects lives, enhances productivity, and builds trust across every level of an organization. In a recent episode of the Jobtopia podcast, ClickSafety’s own Brian Carpenter shares his journey and insights on how companies can build a culture that prioritizes people over production.
Listen to the podcast: From Mascot to Mentor
From Mascot to Safety Advocate
Brian’s path into the safety industry is anything but conventional. From his early days as a college mascot to becoming a leader in safety training, his story is a reminder that passion and purpose can come from unexpected places.
“We train people when you can’t,” Brian explained. “Whether it’s OSHA 10, OSHA 30, or daily safety questions, we help companies keep safety top of mind.”
Why Safety Matters More Than Ever
As U.S. industries reshore manufacturing and construction projects expand, the demand for skilled, safety-conscious workers is growing rapidly. ClickSafety is meeting this need with flexible, online OSHA-authorized training that fits into any schedule—even on days when job sites are shut down.
The ROI of Safety
One of the most compelling moments in the podcast came when Brian shared a client success story:
“One client received a 52% discount on workers’ comp insurance thanks to their outstanding safety record.”
Beyond cost savings, safety training helps prevent injuries, avoid project delays, and boost morale. As one client told Brian:
“My boss asks me from time to time, ‘Why do we spend all this money on employees that may leave us?’ I tell him, ‘What if we don’t train them—and they stay?’”
Making Safety Engaging
ClickSafety’s Microlearning tool delivers a “Question of the Day” to help companies make safety more engaging. Employees start their day with a quick quiz, and top performers are recognized—turning safety into a shared, celebrated value.
A Call to Action for Leaders
The episode closes with a powerful reminder:
“Safety starts at the top.”
Companies that lead with safety not only protect their people—they attract and retain top talent. In a labor market facing a “skills tsunami,” that’s more important than ever.